Flo and the Geico Gecko Most Recognized Insurance Mascots
It is probably no surprise that Flo and the Geico gecko are the most recognized insurance mascots. The Geico gecko actually took top honors, followed by Flo at a 92% clip – Allstate’s Mayhem was the third most recognizable mascot, though just more than half knew it was an Allstate commercial.
Free Insurance Comparison
Compare Quotes From Top Companies and Save
Secured with SHA-256 Encryption
UPDATED: Jan 17, 2021
It’s all about you. We want to help you make the right coverage choices.
Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We are not affiliated with any one insurance provider and cannot guarantee quotes from any single provider. Our insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.
Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance related. We update our site regularly, and all content is reviewed by life insurance experts.
If you own a television, you’re probably well aware that the bulk of commercials plastered in front of your eyeballs have something to do with insurance, namely car insurance.
This has to do with the fact that we’re in a soft insurance market, meaning insurance companies are raking in profits and feel comfortable writing more insurance.
All that said, some insurance companies are faring better than others in the ad world, despite the overall frequency.
A recent Lightspeed Research study carried out for Advertising Age found that Progressive’s Flo and the Geico gecko were the most recognized insurance mascots, with nearly all respondents able to match the characters with their associated companies.
The Geico gecko actually took top honors, followed by Flo at a 92% clip – Allstate’s Mayhem was the third most recognizable mascot, though just more than half knew it was an Allstate commercial.
And of the 11 insurance companies included, only four (Allstate, Geico, Progressive, and State Farm) were recognized by at least half of the respondents, which makes you wonder if the ads are merely entertaining folks.
All the money being spent on the ads should also make you think twice about whether you’re actually getting a good deal with the major players.
Related: Top Auto Insurance Companies