Shuman Roy is an entrepreneur, business owner, and musician. He started RoysNoys, LLC in 2013 as a music production and education service company. He also offers small business consulting and advisory services to help businesses get from start-up mode to turn-key operations. Shuman earned his M.B.A from the Stern School of Business in 2001 and has an undergraduate degree from Manhattan College in ...

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Joel Ohman is the CEO of a private equity-backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He has an MBA from the University of South Florida. Joel...

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Reviewed by Joel Ohman
Founder, CFP®

UPDATED: Oct 14, 2021

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When you’re in the market for just about anything these days, you want excellent customer service from the company you’re working with. It doesn’t matter if you’re shopping for an insurance policy or a new pair of shoes; we have high expectations when it comes to the customer experience. With regards to the wide range of insurance products and providers that exist, it stands to reason they would be in competition with each other. Six insurers were included among 40 total companies in the Customer Service Champions list from J.D. Power and Associates.

The results, which were derived from a cross-industry analysis that examined customer feedback, opinions, and perceptions of 800 companies, using data from studies conducted between 2006 and 2010, were published in a report titled, “Achieving Excellence in Customer Service.” Having exceptional customer service is a great way to garner business. A solid, well-trained customer service team can create a welcoming atmosphere for any new consumer, and can continue to build a well grounded bond with existing clients. This can be said of any sort of coverage, from a life insurance policy to auto insurance policies.

So who were the insurance company winners, anyways?

Amica Mutual Insurance
Auto-Owners Insurance
Erie Insurance
Farm Bureau Insurance of Tennessee
New Jersey Manufacturers Insurance
USAA Insurance

“While many of these are well- known national brands, others are less well-known regional brands. Yet, all have one thing in common: they do more than deliver on their customers’ expectations—they exceed those expectations and, in the process, raise the bar for their competition,” the report said.

Amica Mutual was actually rated the top auto insurance company in terms of customer satisfaction in the United States in 2010 as well.

Those that received this year’s designation were among the top five percent of more than 80 evaluated brands based on their performance in five key areas.

– People
– Presentation
– Price
– Product
– Process

Not too shabby considering the sheer number of companies out there that could be providing great customer service to you.

That said, there are probably a ton of smaller companies out there that provide great service with equally affordable rates and types of coverage. A major insurer can take up a lot of ad space, but you want to know they’re going to back up their claims with satisfactory service as well. Take a peek at the financial ratings of said insurers, to see how they stack up against others.

It’s best if you look at the customer service ratings of any company you’re looking to do business with, but also, try not to limit your search to just big name brands. There are plenty of small companies with a large following of loyal customers.

Consumer reports can aid you in your quest for anything these days, by offering you an inside perspective. That could include anything from annual rates, to how the customer service representatives act. Be sure to shop around for insurance quotes with an independent insurance agent to see all the options available to you.