Domino’s Pizza Is Offering Carryout Insurance

November 27, 2017 38 Comments »
Domino’s Pizza Is Offering Carryout Insurance

A friend of mine recently told me that Domino’s Pizza was offering insurance. At first, I thought he was he joking.

How could Domino’s Pizza be offering insurance to its customers? To their staff, sure, that makes sense, but to its customers? For pizza? No way. Then I randomly saw the commercial he had seen too.

Ironically, it showed a giant tree falling (probably from the neighbor’s yard) onto the customer’s car. And totaling it.

Said customer then panicked, thinking the pizza might be ruined, while disregarding his destroyed vehicle. The pizza, of course, was in pristine condition, completely unscathed. But then seconds later, he slips on some snow in his yard and the pizza meets its doom.

Clever bit, but what’s really being offered here? And are they actually serious?

Domino’s Carryout Insurance Is a Thing, Seriously

So I went online and looked for more information on this so-called “Carryout Insurance” and found some fine print at the bottom of the page, where they explain it in a bit more detail.

The gist is if your pizza gets damaged while transporting it from the store to your home, Domino’s will replace it with a brand spanking new one. And let’s face it, a lot can go wrong in that short window.

Of course, like other insurance policies, there are some conditions that need to be met to get your claim approved.

First, the pizza has to be returned uneaten to the store in which it was originally purchased. No, you can’t eat half the thing then claim it was dropped or otherwise damaged. Nor can you return it to a different location.

Secondly, you need to have the original packaging and the order label or receipt it came with.

Lastly, you need to get the ill-fated pizza back to the store within two hours of the time of purchase. You can’t return it a week later after deciding that you didn’t want it.

If you meet their demands, they’ll bake you a new pizza of like quality and kind, with no substitutions. That’s assuming the store is participating in this limited-time offer.

Oddly, Domino’s Pizza also has a guarantee that says if you’re not “completely satisfied” with your experience, they’ll make it right or refund you the money.

In other words, you’ve already got Carryout Insurance because most customers probably wouldn’t be completely satisfied if they dropped their pizza face down on the sidewalk.

But it is a cute marketing gimmick. The question is if this free coverage is already built into the price of the pie…and if your pizza price will go up after you file a claim. Hey-Oh!

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  1. Phillip Martin December 10, 2017 at 9:18 am -

    Dominos pizza belongs on the floor

  2. Vincent Baldasaro December 10, 2017 at 4:47 pm -


  3. Cameron December 11, 2017 at 10:55 pm -

    “and if your pizza price will go up after you file a claim”. I saw this commercial and immediately jumped online to see Get the same question answered! File a claim…. Haha!! Thanks for this

  4. Krissy Smith December 12, 2017 at 8:23 am -

    It’s a cute gimmick, just like you said, but since the quality and taste has gone BACK down after they did this huge revamping of their taste profile a few years ago, it’s all moot anyway, right? Lol

  5. Jim Taylor December 23, 2017 at 5:17 pm -

    I don’t eat their pizza. And in 51 years of life, I’ve never not been able to get home with my pie intact, so this is a waste.

  6. Alan Hoefer December 23, 2017 at 9:15 pm -

    The pizza was good till they revamped it. now it sucks

  7. Staff December 25, 2017 at 9:40 am -

    Agreed, seems they could only keep up the new, higher quality for a year or two.

  8. Dominos pizza hater December 25, 2017 at 6:31 pm -

    their pizza has always sucked 🙂 I used to eat it because I had no choice, in the Navy in California in the 80’s, we had “duty” so we couldn’t leave the ship while in port, and in San Diego they employed sailors as delivery drivers so they could get on the Navy base on 32nd Street. Anything was better than Navy food at the time, but that said nothing for their crap pizza 🙂 Tried it again this year, still sucks 🙂

  9. Rae December 27, 2017 at 3:23 pm -

    Wish they had this in 2014! Got delivered, closed door, turned around to kitchen. And tripped over my Toy Poodle (Ozzy in doggie heaven now a yr. Not from pizza) and fell into table, and broke my nose. On floor dog ate.

  10. Lynda Kristina December 27, 2017 at 11:27 pm -

    Guess I’m one of the only Domino fans. I’m just happy someone else read the fine print because I sure couldn’t. Lol

  11. Ryan December 28, 2017 at 3:46 pm -

    I think this is more of a push for carry out to reduce costs associated with delivery and perhaps others associated with the time of year.

  12. john schne December 29, 2017 at 5:00 am -

    agree with belongs on floor, however, not to insult a clean floor!!!!

  13. Jery December 29, 2017 at 7:35 pm -

    I hated Dominos until they did revamp the recipe a few years ago. Much better than pizza hut or papa John’s but the local pizza parlor shops are best.

  14. Iceborgg December 30, 2017 at 4:30 pm -

    Remember, there’s always a gimmick or catch, do you think for One minute that domino’s is willing to lose money, rather than make it……I don’t think so.

  15. Rick December 31, 2017 at 11:30 am -

    51 years and cant deliver an intact pizza. That says “something” about you.

  16. Daniel December 31, 2017 at 4:02 pm -

    Hey Rick, have you ever heard of a double negative? I think that comment says something about you.

  17. Mick December 31, 2017 at 5:36 pm -

    @Rick Get some reading glasses dude.

  18. Chris December 31, 2017 at 6:02 pm -

    Exactly. No one is worried about ruining a pizza on the way home. Dominos is spending millions in ads ignoring customer wants and instead trying to save labor costs. Bad idea. Make commercial that your pizza is cheap or tastes good, but this does not inspire anything.

  19. Ronald Ferguson January 1, 2018 at 3:17 pm -

    I was in the navy during the same time period at Naval Station 32nd St. and I do remember a pizza delivery truck from a pizza company [can’t remember the name] but it had a pizza oven that bake pizzas while on the road. The driver would go from pier to pier which I do agree the pizza or food from the roach truck that’s go from pier to pier.

  20. Brzz January 2, 2018 at 6:01 pm -

    You may need to read that again Rick

  21. MensHelpTv January 3, 2018 at 2:23 pm -

    The ad makes me think the pizza is now more expensive, if I want coverage or not.

    I looked at some web sites and they directed me to other insurance coverage, and I was thinking are they promoting another brand also?

    I can’t remember the last time I went to this pizza dump.

  22. Rick January 3, 2018 at 7:28 pm -

    Try Totinos pizza from Publix $1.52 each, just as good and you can add anything you want. cooks in 15 minutes.

  23. Kenny January 11, 2018 at 5:46 pm -

    Not the same, Rick.
    Not the same..

  24. Mnutzich January 13, 2018 at 8:27 am -

    All chain store pizza is disgusting

  25. Robert Brubaker January 14, 2018 at 4:15 pm -

    Was told by dominos they don’t make a bad pizza. I will not buy there again

  26. Laura Fordahl January 15, 2018 at 4:18 pm -

    It means they eat it on the way home

  27. Ken M January 24, 2018 at 10:39 am -

    I went to file a claim and they don’t have an adjuster at the store we go to. This article is full of 1/2 truths.

  28. Dan January 26, 2018 at 1:49 am -

    People really need to learn how to read better.

  29. Kim January 26, 2018 at 12:59 pm -

    No, i love me some Pizza Hut! Well, only from certain stores.

  30. Tenna Cline January 27, 2018 at 12:22 pm -

    If they’re calling it insurance, then they’re required to have a written contract. Gaining access to that written contract is the obstacle. They have probably changed the definition of pizza, or some other well known word, to intentionally mislead people. So what they advertise is not what they are really offering.

  31. Mike January 27, 2018 at 8:22 pm -

    The overhead on a pizza is like less than a dollar

  32. Karen Saucedo January 28, 2018 at 6:56 pm -

    I would imagine they have insufficient packaging that has resulted in a couple of messes for clients…on the way home with pizzas….so, rather than pull all the packaging from their stores, they’re offering ‘insurance’ for the product without admitting problems. And, no, they don’t have to have a contract. They didn’t refer to an insurance POLICY. They just said they insure the product.

  33. Kin February 1, 2018 at 9:38 am -

    True story. Its not like your gonna be doing donuts in the dominos parking lot. Ive never had a pizza get jacked up.

  34. David February 3, 2018 at 6:21 pm -

    I cannot believe that there is actually a conversation for this

  35. Mike April 2, 2018 at 4:26 pm -

    You’re overlooking something here.
    Anyone who buys a Domino pizza is subsidizing this insurance program. In other words when you pay for your pizza from Domino your paying a fraction of their cost to give a new pizza to the moron who can’t manage to get their pizza home intact!
    And their pizza blows!

  36. Albin May 12, 2018 at 6:35 am -

    Cleverly written article

  37. Bob May 19, 2018 at 3:01 pm -

    Seriously Mike, they probably replace 1 pizza out of millions. And they can’t just arbitrarily raise the cost of the pizza anyways. It’s called market-based pricing. Competition drives the price, not cost.

  38. Heather July 2, 2018 at 6:28 pm -

    HA! Well said Karen! I like the way you think! ??????

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