Where is the Geico Gecko From?

You’ve got to hand it to Geico. They take a completely boring product, insurance, and make it interesting. Of course, they do so by throwing non-sequiturs at you in the form of talking cavemen, flying pigs, musical money stacks, and geckos with accents. When it comes down to it, they never really say a word [...]

Top 10 New Years Insurance Resolutions for 2012

We just couldn’t help ourselves. TTAI doesn’t take its eye off the ball even over the Holidays. Each year many of us make a list of resolutions that likely won’t last through January…the author of this article included. Mostly, our resolutions are about lifestyle changes. Lose weight, eat better, and spend more time with loved [...]

University of Farmers – Slightly Better Than Arizona State

Farmers Insurance recently “saluted” itself in recognition of “University of Farmers,” their frequently advertised insurance school, which took 1st place in Training magazine’s 11th annual Training Top 125 awards program. This all but forced us here at TTAI to take a closer look into the University of Farmers and give you the skinny on what it’s [...]

Which Insurer Spends The Most on Advertising?

As individuals, we’re always more in tune with what’s going on in our own neck of the woods. Have you noticed that when you become interested in purchasing a particular model of car, you tend to see more of them on the road. This holds true whether you’re looking to buy a 1980 Chevy Malibu [...]

Flo and the Geico Gecko Most Recognized Insurance Mascots

If you own a television, you’re probably well aware that the bulk of commercials plastered in front of your eyeballs have something to do with insurance, namely car insurance. This has to do with the fact that we’re in a soft insurance market, meaning insurance companies are raking in profits and feel comfortable writing more [...]