54 Percent of Auto Insurance Purchases Initiated Online
According to a survey by J.D. Power, more than half of auto insurance purchases are initiated online. Additionally, more consumers are shopping around for insurance, probably thanks to ad campaigns like “15 minutes can save you 15%” and “Progressive Name Your Own Price.” It is recommended that you shop for insurance quotes online (below) and speak with an independent insurance agent.
Free Insurance Comparison
Compare Quotes From Top Companies and Save
Secured with SHA-256 Encryption
UPDATED: Jan 13, 2021
It’s all about you. We want to help you make the right coverage choices.
Advertiser Disclosure: We strive to help you make confident insurance decisions. Comparison shopping should be easy. We are not affiliated with any one insurance provider and cannot guarantee quotes from any single provider. Our insurance industry partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.
Editorial Guidelines: We are a free online resource for anyone interested in learning more about life insurance. Our goal is to be an objective, third-party resource for everything life insurance related. We update our site regularly, and all content is reviewed by life insurance experts.
A new survey from J.D. Power revealed that more than half (54%) of new buyers of auto insurance initiated their policy purchase by applying for an insurance rate quote online.
So clearly the trend is to research and compare rates online before speaking with a customer service representative or an insurance agent.
The insurance industry spent $5 billion on marketing and advertising last year, with the top four companies spending more than half of that figure!
More Consumers Switching
Of the insurance customers who said they shopped for insurance in 2011, 40 percent switched insurance companies, up from 33 percent in 2010.
That must mean there are some serious savings out there, so it always pays to shop around, even if it’s a pain in the you know what.
Companies like Esurance even provide a discount for switching auto insurance companies…
American Family Tops 2011 U.S. Insurance Shopping Study
The company was followed closely by Auto-Owners Insurance and Erie Insurance.
Mercury, Allstate, and Progressive were bottom dwellers, while Geico, State Farm, and Farmers were above the industry average.
Read more: Are online insurance quotes accurate?